In celebration of the
Barbie doll's 60th anniversary , toymaker Mattel and architecture magazine Pin-Up have released a book celebrating
Barbie's Dream Home. From contemporary influencer homes to the mid-century bungalow of the 1960s, the book is the
first architectural survey of the world's best-selling dollhouse , showing how the toy's designs reflected the domestic styles and ideals of the time. Below, check out a timeline of 6 Barbie
Dreamhouses , from 1962 to 2021.
1962 – Barbie’s first house
(Evelyn Pustka / CASACOR)
The first Barbie House was launched in 1962 – more than a decade before women could attend university or open a bank account without being co-signed by a male presence in the US. However, the fold-out cardboard house was designed to be a "
Barbie bachelorette party ," complete with college paraphernalia, mid-century furniture, and—most importantly—designed without a kitchen. "
She was really ahead of her time ," Mallett said. "The world they built for her was feminist, progressive, about independence."
1974 – Barbie’s Bohemian Home
(Evelyn Pustka / CASACOR)
Designed over three floors and six rooms, the
1974 Barbie House combines modern slab-and-column architecture reminiscent of
Maison Domino —a building system developed by French-Swiss architect
Le Corbusier —with more homely items, such as potted plants and stained-glass Tiffany lamps, which are outlined in its cardboard backdrop. This decor harks back to the so-called "
fern bars " of the era, which incorporated cozy design touches in the hopes of
attracting a new generation of single women to traditionally male establishments. Reflecting the rise of
plastic furniture , the kitchen is outfitted with canary yellow chairs that merge with the sensibility of the monobloc
Panton Chair. 1979 – Barbie A-frame House
(Evelyn Pustka / CASACOR)
One of the first to be made entirely of plastic, this
Dreamhouse features a sloping roof that pays homage to the
A-frame craze that swept the US in the late 60s and 70s. "The A-frame, at that point, went from being a kind of American vernacular, used for little mountain retreats, to becoming
an expression of a certain kind of life ," said
Felix Burrichter , the book's co-editor.
1990 – Barbie's Magical Mansion
The '90s saw the
Dreamhouse shift to
almost exclusively all pink , which is reflected in the floral and pastel interiors of the era courtesy of brands like
Laura Ashley and
Ralph Lauren Home . But the real reason for Barbie's "
pinkification " has to do with marketing. "The decision to use more pink, and emphasize it, started in the late '70s because there were so many Barbie imitators. And in an effort to really
distinguish Barbie in the marketplace , they decided to brand everything pink," Burrichter said. The battery-powered Magic Mansion effectively functioned as a "
bourgeois housewife's kit ", complete with all cutlery and crockery, as well as a ringing telephone and a roaring log fire.
2000 – Barbie Castle
(Evelyn Pustka / CASACOR)
This turn-of-the-century home is a mix of modern and
traditional elements , with a turret, portico, and a frilly four-poster bed next to a small flat-screen TV. "I think it has to do with the
anxiety of that moment ," says journalist Whitney Mallett. "With the 2000s, there was a fear of technology and new things, so people went back to what felt safe." "With the suburban McMansion developments
of the '90s and early 2000s, you have these things becoming a
new kind of status symbol ," he adds.
2021 – Barbie Content House
(Evelyn Pustka / CASACOR)
The 2020s
Dreamhouse is modeled on the
content houses of Los Angeles , where influencers come together to create content for social media. Mimicking these elegant
luxury condominiums , the house is the first to replicate the flat roof, with other touches such as a slide, a mobile pool and a barbecue that turns into a dessert
buffet . “It has the aesthetic of a
universally usable space where you can host a lot of friends or produce content,” Burrichter said. “There’s a real emphasis on fun, and if you look at what’s being produced in architecture right now, I think there are a lot of parallels.” The home is also the first
Dreamhouse designed to be
wheelchair accessible , reflecting the growing focus on making design and architecture more inclusive
and accessible.
Source: Dezeen