In the year of the centenary of the Library, the designer opens the São Paulo fashion season with a collection that celebrates the reinvention of tailoring
Submitted at Oct 14, 2025, 1:52 PM
No ano do centenário da Biblioteca, o estilista abre a temporada de moda paulistana com uma coleção que celebra a reinvenção da alfaiataria (CASACOR/CASACOR)
In tune with the location, the brand replaced the traditional invitation with books of poetry from authors such as Cecília Meireles, Pablo Neruda, Mário de Andrade, and Castro Alves, a gesture that brought fashion closer to literature and the history of the space.
Founded in 1925 as Municipal Library of São Paulo and inaugurated in 1926 on Rua Sete de Abril, the Biblioteca Mário de Andrade is one of the most important cultural institutions in the country. It is now the largest public library in the city and the second largest in Brazil, only behind the National Library.
The current building, located on Rua da Consolação, was built between 1935 and 1942 by French architect Jacques Émile Paul Pilon, during a period of intense architectural and urban transformations in downtown São Paulo. With features of Brazilian modernism and art deco influence, the building stands out for the impressiveness of its columns, the symmetry of its lines, and the integration between aesthetics and functionality.
The library is named after Mário de Andrade in recognition of the writer's contribution to the cultural and artistic life of São Paulo. A poet, novelist, critic, and public administrator, Mário was one of the great articulators of Modernism and played a crucial role in the appreciation of art, research, and the preservation of heritage in Brazil.
During his tenure as director of the Department of Culture of the City of São Paulo in the 1930s, he envisioned pioneering actions for the formation of collections, the creation of libraries, and the encouragement of cultural production.
As it reaches its 100 years, the library reaffirms its vocation as a living space for culture and community. The building is once again hosting cultural activities, exhibitions, and performances, reconnecting the public with one of the key landmarks of intellectual life in São Paulo.
Known for deconstructing traditional male suit codes, the designer presented a collection that combines wide shapes, natural fabrics, and an aesthetic that mixes the classic with the sporty. Linen, cotton, and polyamide compose a light and functional palette, designed for the Brazilian body and tropical climate.
The striped element, a key feature of the season, acts as a link between tradition and modernity, reinforcing Pimenta's view of fashion as a language in constant transformation. The collection translates attitude, comfort, and versatility, reinforcing the role of tailoring as an expression of identity and freedom.
