Balenciaga Creates a Maximalist Look by Wrapping Store in Pink Faux Fur

Balenciaga London store covered in pink fur

(Divulgação/CASACOR)

Fashion house Balenciaga has transformed its store on London's Mount Street , creating a maximalist look by covering the interior in bright pink faux fur to celebrate its popular Le Cagole bag, which takes its name from the French slang term for an "over-the-top attitude". .

(Divulgação/CASACOR)

Thus, living up to the expression, the brand removed the accessories, ready-to-wear collections and permanent shelves from the store and covered it, in an exorbitant way, with pink fur throughout the space.

(Divulgação/CASACOR)

Both the lamps in the store and all the fur upholstery will be reused after the end of the pop-up, which will be open in London until May 18. "We are researching the best way to donate artificial fur so that it can be reused in the manufacture of toys, for example," he reveals.

(Divulgação/CASACOR)

The soft pop-up store covered in pink fur will travel to ten other stores around the world until July 15.

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