Fernanda Marques ' studies on the
ancestry of the Brazilian territory were the focus of
Terrae Brasilis Hunter Douglas , a project that marked the architect's return to
CASACOR São Paulo after an eleven-year hiatus. The name of the space is a reference to the
original Brazil and the abundance of Caesalpinia Echinata wood, popularly known as brazilwood. A reddish resin was extracted from the bark of this tree, used by indigenous people in body painting and by the Portuguese in dyeing fabrics. The ember-red color of the
wood gave rise to the name of the country, which until 1506 was called
Terrae Brasilis .
“Returning to our origins seemed like a natural path to me, given the challenge proposed by
CASACOR 2024 to shift our gaze a little towards a
new creative axis, less Eurocentric and more original ”, says Fernanda Marques.
Wood is present in the
furniture and, above all, in the
gigantic vault present in the space, based on the reproduction of the raw material
in a sustainable way . Covered with natural
wood sheets, the product that is normally used in corporate projects was adapted in an unprecedented way by Fernanda in a residential environment, exclusively for the exhibition.
In the spacious
lounge at Terrae Brasilis Hunter Douglas,
where a living room and a bar intertwine in a welcoming atmosphere with the
optimization of various spaces , the national imagery is skillfully evoked, transforming Brazil into a source that is both poetic and tangible. This is expressed in the
furniture design , such as the Serras table collection, consisting of a high table and a coffee table, designed by Fernanda for
Breton . Furthermore, Brazil shines through in the carefully selected
artworks , highlighting artists from diverse
Brazilian artistic movements , such as Caetano de Almeida, Marcos Amato and Túlio Pinto. These elements converge to create an environment that is not only visually enchanting, but also evokes
Brazil's rich cultural tapestry .
The design of the space is centered on an emblematic piece from one of the architect's most recent projects: the
Landscape sofa , manufactured by Breton: "Free and loose, it
evokes the feeling of a large island , connecting with the idea of conceiving Brazil as a vast, particular and unique territorial extension in the midst of global geography", explains Fernanda. It is around these pieces that the other
furniture is articulated, "providing glimpses of other lands", comments the professional, referring to the
bar areas, the
lounge and the outdoor space. For the outside of the space, the architect created a
winter garden with free access for visitors. At one end of the
lounge , frames were created to receive Hunter Douglas curtain lines and products from the brand that feature remote control, cell phone or tablet
technology , allowing visitors to discover images that refer to Brazilian landscapes.
“A welcome legacy of the pandemic period, for several reasons, I realize that the domestic space has become the great entertainment center of the family. While in the kitchen many people dedicate themselves to preparing their favorite dishes, others want to turn the bar
into a large stage ,” observes the architect. The doors of the
furniture in the
bar area are covered in perforated metal. Inside, the translucent panel creates an
illuminated background that highlights the space even more. The introduction of the marble high table
reinforces the idea of a bar and contrasts with the
metal elements in the surroundings.
For Fernanda,
CASACOR São Paulo , in addition to being the main Brazilian
interior design exhibition, is a privileged space for the debate of relevant issues in the area. “Ultimately, it reflects our life dynamics. And, by sharing different views of our common spaces, we can give visibility to knowledge and practices that are part of our professional daily lives, but which can contribute to the
collective development of living ,” concludes the professional.
SERVICE - CASACOR Sao Paulo 2024
Where: National Complex, on Paulista Avenue, 2073 - São Paulo (SP)
When: May 21 to July 28, 2024
Box office hours: Tuesday to Saturday, from 12pm to 8pm Sundays and holidays, from 11am to 7pm
Opening hours: Tuesday to Saturday, from 12pm to 10pm Sundays and holidays, from 11am to 9pm
Digital box office: https://appcasacor.com.br/en/events/sao-paulo-2024 Ticket prices: R$ 111 - Full R$ 56 - Half price Purchase of half-price tickets: senior citizens aged 60 and over, students presenting a valid photo ID or payment receipt. Disabled individuals and their companions (according to law 12.933/13). Proof of half-price tickets will be required at the door.
