By rescuing fond memories and looking to the future,
Deca celebrates 30 years as the master sponsor of
CASACOR , with a trajectory that helps to narrate the
evolution of Brazilian living , proposing a
new way of seeing and
experiencing design , where personalization, versatility and colors come to life.
Sig Bergamin , one of the leading names in architecture and interior design in Brazil, who designed the
first Deca space at CASACOR in 1995, brings in his
third partnership with the brand to the show his interpretation of the changes in
bathrooms over the decades and projects the future, uniting nature, design and colors.
“The space combines
revisited classics from the brand with trends that point to the growing importance of the bathroom as an environment for personalization and self-expression. The Deca products featured here, most of which are 2023 launches, reinforce to visitors the
brand’s pioneering role in D.coat color technology,” highlights
Fabiana Melo ,
branding , communication and CRM manager at Grupo Dexco. In a new relationship of affection with our body and mind, with people and with our homes, Ciclos Deca
rescues memories and also projects the bathroom as a space of
protagonism and expression of personality, through what happens in the now and the constant search for self-care and reconnection between body and nature. “With Deca’s new metal products, you can
play with colors. Before, there was only chrome, then came gold and a little bit of black. But today, with so many shades, you can use your imagination, combining good taste and technology. Deca products have gone from being
utilitarian products to representing a
lifestyle and helping consumers express themselves through colors,”
featured
Sig Bergamin .
To materialize this plot that addresses the nature of time, the
420 m2 space
brings
Brazilian biophilia and the welcoming aesthetics of the brands' coverings
Portinari and Ceusa , in addition to flooring
Castelatto in shades of green, as a setting that embraces
temporality and promotes
sensory experiences driven by cyclical actions. THE
Classic Bathroom brings a reinterpretation of the bathroom from the 1990s. The combination of white fixtures and gold metals takes on an
innovative approach with the hue
Summer Gold , a launch that updates conventional gold in a light and balanced way.
Node
Compact Bathroom , a contemporary interpretation, mixes white fixtures and stainless steel metals – both with matte finishes –, in an allusion to the combination of caramel and chrome tones also widely used in the 1990s. In the third environment, the
Bathroom Tone on Tone ,
the highlight is the harmonization of the crockery and metals, moving away from the traditional black, a hit in the 2000s, to a grayish tone, full of style and sophistication. With the spout
installed on the wall and the
drive for mixer on the counter , both from the line
Deca You in color
Dark Anthracite , the freedom of choice goes beyond colors and expands the possibilities for personalizing projects, offering more versatility in the composition of spaces.
Inspired by bathrooms from the 2000s, the
Social SPA portrays a new way of interacting with the bathroom. The environment ceases to be a place of individuality and introspection and gives way to integration and coexistence of the couple and family. In the center,
Deca Senses bathtubs with step and
Deca You floor-standing single-lever mixers invite you to take a bath. In the last two spaces, the brand and Sig Bergamin bring a provocative look at the use of colors as a language. The bathroom
Contrast and Boldness , designed for bathroom or residential areas, brings the trend marked by colors that contrast and complement each other. This proposal opens new chromatic paths, based on the protagonism of metals in the
Deca You line in the colors
Dynamic White and Matte Black .
Species present in the project
On the walls/hanging gardens - Amazon fern;
- Penny;
- Philodendron Brazil;
- Peperomia Variegata;
- Green Peperomia.
Central and side garden - Pacova;
- Philodendron Ondulatum;
- Cyclantus 1 Meter;
- Philodendron Cascade;
- Guaimbe;
- Petropolis Palm Tree;
- Jeriva Palm Tree.
Lining the central and side garden - Zebra Maranta;
- Watermelon Peperomia;
- Mini Xanadu;
- Jabuticaba tree Sabara.
CASACOR Service Sao Paulo 2023
Where: National Complex, on Paulista Avenue, 2073 - São Paulo (SP)
When: May 30 to August 6, 2023
Opening hours: Tuesday to Saturday, 12pm to 10pm. Sundays and holidays, 11am to 9pm.
Digital box office: https://appcasacor.com.br/events/sao-paulo-2023/tickets 
