As a local sponsor of CASACOR Bahia 2025, Philco highlights this year technological and innovative appliances that adapt to different lifestyles and projects. With 90 years of operation in the Brazilian market, the brand presents its lines of Fast Smart TVs and Philco Extreme Audio, featuring various models of TVs in multiple sizes, super technological speakers, and sound boxes with a unique design. Additionally, Philco air conditioners are present in the climate control of various projects in the exhibition, ensuring thermal comfort, technology, and energy savings. In an exclusive project, the "Estar Philco", signed by Milcent Arquitetura, Philco showcases a contemporary and welcoming proposal aligned with the exhibition's theme "Semear Sonhos", incorporating technology gently to enhance the experience of the space without imposing itself. The project is an invitation to pause and share cultural experiences, proposals for a more sensitive future.
Milcent Arquitetura - Estar Philco. Projeto da CASACOR Bahia 2025. (Camila Santos/CASACOR)
"Each product selected for our exclusive Philco project, from large-screen TVs to sound boxes and Expresso coffee makers, was designed to integrate into the projects functionally and elegantly," comments Emanuelle Henche, marketing manager of the brand. According to her, these are desired items by consumers looking for technology and practicality, but who also value design. "Furthermore, this synergy with the CASACOR theme, Semear Sonhos, is natural for us, because we believe that the ideal home begins in the details and comfort," she adds.
Chezzi Arquitetos - Entre Mundos. Projeto da CASACOR Bahia 2025. (Denilson Machado/CASACOR)
In the Bahia exhibition, which takes place from July 8 to September 7 in one of Salvador's oldest buildings, the Casa Nossa Senhora das Mercês (a convent built in 1735), Philco also signs the Philco Events Space, featuring its Philco Extreme audio line, which includes models of powered sound boxes and speakers with power, cutting-edge technology, and versatility - adapting to various customer profiles. The project, created by architect Pedro Chezzi, integrates the cultural programming of the event and reinforces the brand's connection with technology, entertainment, and sensory experiences.
Um dos ambientes do “Espaço de Eventos Philco”, na mostra baiana. (Divulgação/CASACOR)
The event celebrates its 31st anniversary bringing together 40 projects designed by renowned architecture and design offices - of which 28 feature Philco products. "Today's homes are designed in the finest details, with integration between furniture, appliances, and the lifestyle of residents. Being at CASACOR 2025 allows us to show the public and professionals in architecture and decoration how our products perfectly adapt to these spaces," emphasizes the brand's marketing manager.
About Philco
Widely recognized for the high quality of its televisions and for being a pioneer in launching audio and video products, Philco arrived in Brazil in 1934, almost a hundred years ago, and today is one of the most present brands in the life of Brazilian consumers. Its portfolio consists of a mix of products with more than 600 items, including audio and video lines, home, climate control, kitchen, personal care, and white goods.
CASACOR Bahia 2025
Date: July 8 to September 7 Location: Av. Sete de Setembro - Casa Nossa Senhora das Mercês, 1105 - Salvador, BA https://casacor.abril.com.br/pt-BR/mostras/bahia-2025
