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The mountains of Minas Gerais inspire this space for contemplation over coffee

Inspired by the mountains of Minas Gerais, Fernanda Rubatino designs a cozy space for Nescafé at CASACOR São Paulo 2022

By Yeska Coelho

Submitted at Jul 26, 2022, 6:00 AM

08 min de leitura
Fernanda Rubatino Arquitetura - Nescafé Gold Experience. The mountains of Minas Gerais, a region that is part of the history of coffee in Brazil, inspired architect Fernanda Rubatino in the creation of the space. Curved lines are everywhere in the space, where the bean is the protagonist. "For the decoration, I chose works of art and comfortable armchairs so that visitors can enjoy the moment while tasting the drink prepared by the baristas", she says. Warm colors complete the look and create a cozy atmosphere. An interesting detail: the tubes that show the different roasts of the coffee were superimposed on the linen wallpaper, which resembles the texture of the bags used to store the bean.

Fernanda Rubatino Arquitetura - Nescafé Gold Experience. The mountains of Minas Gerais, a region that is part of the history of coffee in Brazil, inspired architect Fernanda Rubatino in the creation of the space. Curved lines are everywhere in the space, where the bean is the protagonist. "For the decoration, I chose works of art and comfortable armchairs so that visitors can enjoy the moment while tasting the drink prepared by the baristas", she says. Warm colors complete the look and create a cozy atmosphere. An interesting detail: the tubes that show the different roasts of the coffee were superimposed on the linen wallpaper, which resembles the texture of the bags used to store the bean. (Renato Navarro)

fernanda rubatino casacor sp 2022 nescafe gold experience bench sofa lamp wood

(Renato Navarro/CASACOR)

Brazil is the second largest coffee consumer in the world. The drink revitalizes, gives energy and is part of the morning routine of many Brazilians. In 2021 alone, consumption of the spice reached 21.5 million bags of 60 kg each. . In short, we love good coffee.
fernanda rubatino casacor sp 2022 nescafe gold experience sofa wood frame cushion

(Renato Navarro/CASACOR)

The mountains of Minas Gerais are part of the history of coffee in Brazil, and it was inspired by this that Fernanda Rubatino created the Nescafé Gold Experience space for CASACOR São Paulo 2022 .
fernanda rubatino casacor sp 2022 nescafe gold experience frame sofa garden table

(Renato Navarro/CASACOR)

Curved lines are everywhere in the space, where the grain is the protagonist. "For the decoration, I chose works of art and comfortable armchairs so that visitors can enjoy the moment while tasting the drink prepared by the baristas", explains Fernanda.
fernanda rubatino casacor sp 2022 nescafe gold experience cafe wood sofa bench

(Renato Navarro/CASACOR)

The warm colors complete the look and create an even more welcoming atmosphere, perfect for taking a break and enjoying a drink. An interesting detail: the tubes showing the different roasts of coffee were superimposed on the linen wallpaper, which is reminiscent of the texture of the bags used to store the grain.

CASACOR Service Sao Paulo 2022


Where: Conjunto Nacional, on Paulista Avenue, 2073. When: July 5th to September 11th, 2022 Opening hours: Tuesday to Saturday from 12pm to 10pm Sundays and Holidays from 11am to 9pm Digital box office:
Ticket prices R$81.00 (Tuesday to Friday) - Full R$41.00 (Tuesday to Friday) – Half price R$101.00 (Saturday, Sunday and Holidays) R$51.00 (Saturday, Sunday and Holidays) – Half price Passport (free access on all days of the exhibition) R$601.00 (Pre-sale promotion code not applicable in this modality) Purchase of half-price tickets -Elderly people aged 60 and over -Student presenting a valid document with photo or payment receipt. -Disabled person and their companion (according to law 12.933/13). *Pre-sale promotion not valid for half-price tickets *Proof of half-price tickets will be required at the door. Important: Purchasing a passport provides free access to the exhibition. Free entry is available for children aged up to 10 years old. 1 (one) CPF can purchase a maximum of 10 tickets. Group Sales: Purchases of more than 10 tickets or per CNPJ, send an email to ajuda@byinti.com CASACOR São Paulo 2022 is sponsored by Master Deca . Coral is the official paint; LG is the technology partner. The show also has local sponsorship from Duratex , local support from Portinari and Savoy . Casa Riachuelo is the official supplier of linens; Ketel One Vodka is the official beverage supplier; Pottencial is the official insurance company; Peugeot is the official car; Nescafé is the official coffee shop of the show. The partner hotel of the edition is Radisson and Veja is the official Media Partner of the event.