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Gabriela Mendes designs sinuous and delicate jewelry at CASACOR SP

With 43 m², the space incorporates the theme of the 35th edition of the show with its organic design to display the pieces from Joalheria Mubri

By Yeska Coelho

Submitted at Jul 25, 2022, 6:00 AM

05 min de leitura
Gabriela Mendes - House of Jewelry. CASACOR São Paulo 2022 Project.

Gabriela Mendes - House of Jewelry. CASACOR São Paulo 2022 Project. (Renato Navarro)

gabriela mendes casa das joias casacor sp 2022 decoration exhibitions design chandelier table chair

(Renato Navarro/CASACOR)

Organic shapes are here to stay, and with this in mind, Gabriela Mendes adopted this architectural style to bring lightness and softness to the Mubri jewelry project for CASACOR São Paulo 2022 .
gabriela mendes casa das joias casacor sp 2022 decoration exhibitions design living room table store

(Renato Navarro/CASACOR)

With sophisticated furniture and curved walls, the space is 43 m² and creates a direct connection with the Private Infinity theme.
gabriela mendes casa das joias casacor sp 2022 decoration exhibitions design table chair chandelier

(Renato Navarro/CASACOR)

The aim of the project was to convey the feeling of jewelry into the space, and for this reason, a stone chandelier stands out. "Our project will reveal the elegance of organic features, the choice of color palette, elements and materials that will enhance the space even more. Mubri’s pieces, displayed like true sculptures. Along with the aesthetics, all the details were designed to connect visitors with the emotions and affective memories that jewelry awakens within each of us”, emphasizes architect Gabriela Mendes.

CASACOR Service Sao Paulo 2022


Where: Conjunto Nacional, on Paulista Avenue, 2073. When: July 5th to September 11th, 2022 Opening hours: Tuesday to Saturday from 12pm to 10pm Sundays and Holidays from 11am to 9pm Digital box office:
Ticket prices R$81.00 (Tuesday to Friday) - Full R$41.00 (Tuesday to Friday) – Half price R$101.00 (Saturday, Sunday and Holidays) R$51.00 (Saturday, Sunday and Holidays) – Half price Passport (free access on all days of the exhibition) R$601.00 (Pre-sale promotion code not applicable in this modality) Purchase of half-price tickets -Elderly people from 60 years old -Student presenting a valid document with photo or payment receipt. -Disabled person and their companion (according to law 12.933/13). *Pre-sale promotion not valid for half-price tickets *Proof of half-price tickets will be required at the door. Important: Purchasing a passport provides free access to the exhibition. Free entry is available for children aged up to 10 years old. 1 (one) CPF can purchase a maximum of 10 tickets. Group Sales: Purchases of more than 10 tickets or per CNPJ, send an email to ajuda@byinti.com CASACOR São Paulo 2022 is sponsored by Master Deca . Coral is the official paint; LG is the technology partner. The show also has local sponsorship from Duratex , local support from Portinari and Savoy . Casa Riachuelo is the official supplier of linens; Ketel One Vodka is the official beverage supplier; Pottencial is the official insurance company; Peugeot is the official car; Nescafé is the official coffee shop of the show. The partner hotel of the edition is Radisson and Veja is the official Media Partner of the event.