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Studio is based on the Greek concept of "practical love"

Alê Neves and Gero Tavares bring the concept of pragma to CASACOR Brasília 2022: one of the eight types of love of the Greeks that is based on practicality

By Redação

Submitted at Oct 4, 2022, 1:00 PM

05 min de leitura
Alê Neves and Gero Tavares - Pausapragma. CASACOR Brasilia 2022 Project /

Alê Neves and Gero Tavares - Pausapragma. CASACOR Brasilia 2022 Project / (Edgard Cesar)

Alê Neves Gero Tavares Pausapragma CASACOR Brasília 2022 living room kitchen sofa rug bench

(Edgard Cesar/CASACOR)

Pragma is one of the eight types of love recognized by the Greeks, and is based on practicality – in fact, one translation for the term is " practical love ". Perseverance, commitment and duty are three words that describe the feeling, which is closely related to marriages or long-term relationships. This is the concept that guides the Pausapragma project, signed by Alê Neves and Gero Tavares for CASACOR Brasília 2022 .
Alê Neves Gero Tavares Pausapragma CASACOR Brasilia 2022 kitchen countertop amario

(Edgard Cesar/CASACOR)

The 110 m² space features integrated and relaxed environments , which are largely based on the proposals of biophilic architecture . Less rigid than other types of design, it features light lines and relaxed colors that result in a very cozy space.
Alê Neves Gero Tavares Pausapragma CASACOR Brasilia 2022 living room sofa curtain

(Edgard Cesar/CASACOR)

The artistic tone is provided by the sculptures by Amílcar de Castro , the installation by Christus Nóbrega , created especially for the space, and the video art work “Miragem”, by Lino Valente from Brasilia.
Alê Neves Gero Tavares Pausapragma CASACOR Brasilia 2022 living room sofa tile sideboard

(Edgard Cesar/CASACOR)

At the Brasilia show, the duo not only designed this space, but also launched three exclusive pieces of furniture .

CASACOR Brasilia Service 2022


Where: Arena BRB Mané Garrincha. RPN Arena BRB - Asa Norte, Brasília, DF. Entrance through the tunnel in front of Gates 6 and K When: September 3rd to November 2nd, 2022 Special Sale: November 1st and 2nd Opening hours: Tuesday to Friday from 3pm to 10pm
Digital box office: https://casacorbsb.byinti.com/ Ticket prices: R$ 80 - Full R$ 40 - Half Passport (free access on all days of the exhibition) R$ 300 Official sponsor: Deca Official ink: Coral Official car: Peugeot Main sponsorship: BRB Insurance Support: Arena BSB – Sebrae in DF - Sesc Organization: CASACOR Brasília is organized by EMS Eventos (Eliane Martins, Moema Leão and Sheila de Podestá) franchisee of CASACOR Promotions and Events, a company of the Abril Group