Electrolux, the official sponsor of CASACOR Ribeirão Preto, has once again innovated by inviting visitors of the exhibition to create their own versions of Your Well-Lived Home through a groundbreaking partnership with Pinterest. The interactive experience plunges into the universe of trends and solutions for the home. Throughout the exhibition's duration, tablets available in both Electrolux projects allowed visitors to create their own inspiration collages on the Pinterest platform. This connection point also served professionals from Electrolux Projeta, a relationship program that offers exclusive benefits and support for specifying the brand's products. "The well-lived home is one that reflects the personality and dreams of its inhabitants. By combining Electrolux's expertise with Pinterest's inspiring universe, we've created a space where ideas take shape and connect to real life, reinforcing our commitment to innovation, design, and closeness to the consumer," says Ana Peretti, VP of Marketing of the Electrolux Group Latin America. In the Casa Bem Vivida Electrolux space, architect Roberta Alonso created a complete residence in 69 m². Among the products chosen by the professional, Electrolux Home Pro line, the new Home Bar, small appliances, and the Color Adapt air conditioner stood out and secured a spot on visitors' wish lists. It was up to Patrícia Makhoul, an architect in her seventh participation in the exhibition, to design the Concept Store Electrolux space. Throughout its 35 m², the original and cozy atmosphere prevailed, integrating the brand's portfolio harmoniously with design and decor trends.
