The Well-Lived House Electrolux, a project by architect André Carício for CASACOR Pernambuco 2025, is proof that the leading appliance brand is committed to highlighting Brazilian architecture and design. "CASACOR is the ideal stage to reinforce our commitment to innovation. Alongside architects and designers, we show how our products integrate to create projects that not only function but also transform people's lives for the better," says Ana Peretti, VP of Marketing and Sustainability of Electrolux Group Latin America.
Carício's project highlights Electrolux's latest releases, including refrigerators and storage solutions from the Home Pro line, which enhance practicality in daily life. In the hot tower, the combination of the steam electric oven with FoodSensor and the microwave with grill and odor removal function ensures performance and technology. On the countertop, the five-burner ChamaPrecisa and Multi Chama cooktop works in harmony with the 90 cm hood featuring a mirrored front panel. Together, these pieces highlight the comprehensive solutions offered by the brand. In the 86 square meter project, the sensory experience goes beyond the presentation of the launches arranged as in a real house and moves into hands-on experimentation: visitors are invited to interact with the products.
Industry professionals can register at Electrolux Projeta, a portal designed for specifiers that brings together industry news, inspirational images for projects, product information and technical files, as well as a benefits program and even an exclusive online store for specifiers and their referred clients. The digital projects concentration includes all Electrolux products, including appliances, small appliances, and accessories, presented in carefully designed scenarios and real projects to showcase the variety and design of their lines. Within the Projeta platform, architects and interior designers can create customized shopping lists for each client in a practical and secure way. All this serves to strengthen the relationship with the creative sector, a priority in Electrolux's routine in Brazil. CASACOR Pernambuco 2025
- When: until November 30, 2025
- Where: Avenida Rio Branco, 162 - Complexo Niágara, Recife
- More information: casacor.abril.com.br
