Electrolux celebrates its centenary in Brazil at CASACOR 2026 traduzido por: OPENROUTER

Curitiba was the first city to host the Electrolux Casa Bem Vivida in 2026, a space where the appliance brand showcases its products at the CASACOR editions it sponsors. In the year the show chose "Mind and Heart" as its theme, the company expands its participation to the Salvador, Porto Alegre, Recife and Ribeirão Preto venues. "In this so emblematic year of our centenary, being at CASACOR Curitiba is to reaffirm our commitment to design and functionality that transform Brazilian living. We want to be where trends are born and where consumers seek inspiration," says Ana Peretti, VP of Marketing and Sustainability at Electrolux Group Latin America.

Celebrating 100 years in Brazil in 2026, the brand believes that this special moment also opens doors to strengthen its relationship with architects and interior designers, who find in Electrolux Projeta the perfect platform to get to know the products and also to present them to their clients. "Our strategy goes beyond product display. It's about creating genuine connections and showing how sustainability, design and technology can coexist at the heart of the home," adds Ana Peretti.

A lavanderia da Casa Bem Vivida Electrolux, criação de Maria Alice Crippa e Gustavo Assis. (Divulgação/CASACOR)

The Paraná show, which was open from May 10 to July 5, featured in the Electrolux Casa Bem Vivida project, by the award-winning Crippa e Assis studio, this year's launches, highlighting the new front load washing machine, the espresso coffee maker and the water carbonator, the group's innovation bets. Another 18 projects throughout the show feature the brand's products, allowing the public to see the company's products up close, combining them in different decoration styles.

Electrolux Projeta

A platform developed to support and generate exclusive content for architects and interior designers, Electrolux Projeta reveals itself as a technical and creative partner that combines functionality and design in an intuitive way. By positively influencing the product choices of registered professionals, the brand consolidates itself as synonymous with excellence in appliances and accessories. The presence at CASACOR is one of the brand's activation fronts in the year of its centenary. Casa Dexco, São João de Caruaru, Taste SP and Semana Criativa de Tiradentes are other settings where it will be possible to see up close Electrolux's news in tailor-made projects. The brand also debuted as a sponsor of the Brazilian Architecture Biennial in São Paulo, reinforcing its role as an authority in the sector.

CASACOR Paraná 2026

• Date: until July 5, 2026

• Location: Av. Cândido Hartmann – Bigorrilho, Curitiba (PR).

• More information: casacor.abril.com.br/pt-BR/mostras/parana-2026

traduzido por: OPENROUTER