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Original design marks Pedro Franco’s debut at CASACOR SP 2022

The designer created a 100 m² space that brings reflections on time and features unique creations full of personality

By Yeska Coelho

Submitted at Aug 29, 2022, 8:00 AM

05 min de leitura
Pedro Paulo Franco. Contemplation (at Time). Rebuilding the future by valuing the marks of the past is the philosophy embedded in the oriental technique of kintsugi and also in the 100 m² project that Pedro Franco developed for his debut at CASACOR. The reflection on time appears in different ways, with emphasis on the sculpture by artist Jeff Koltro, which takes on new contours from different points in the environment, and the neon sign with the impact phrase. The designer also created the ceramics for the floor and the sinuous Underconstruction sofa, a single piece measuring 8 m in length.

Pedro Paulo Franco. Contemplation (at Time). Rebuilding the future by valuing the marks of the past is the philosophy embedded in the oriental technique of kintsugi and also in the 100 m² project that Pedro Franco developed for his debut at CASACOR. The reflection on time appears in different ways, with emphasis on the sculpture by artist Jeff Koltro, which takes on new contours from different points in the environment, and the neon sign with the impact phrase. The designer also created the ceramics for the floor and the sinuous Underconstruction sofa, a single piece measuring 8 m in length. (Salvador Cordaro)

pedro paulo franco contemplation of time coator sp sao paulo 2022 neon sofa

(Salvador Cordaro/CASACOR)

A space for contemplating time and encouraging the reconstruction of the future was Pedro Franco 's proposal for his debut at CASACOR São Paulo 2022.
pedro paulo franco contemplation of time coator sp sao paulo 2022 sofa

(Salvador Cordaro/CASACOR)

The project occupied 100 m² of a living room with a futuristic feel and pieces designed by the designer himself. Pedro Franco named the project Contemplation (in Time) , which is inspired by the philosophy embedded in the oriental technique of kintsugi.
pedro paulo franco contemplation of time coator sp sao paulo 2022 neon sofa

(Salvador Cordaro/CASACOR)

pedro paulo franco contemplation of time coator sp sao paulo 2022 sofa

(Salvador Cordaro/CASACOR)

The reflection on time appears in different ways, with emphasis on the sculpture by artist Jeff Koltro , which takes on new contours from different points in the environment, and the neon sign with the phrase "How much time do you have left?", inviting visitors to reflect on the importance of time and life. The designer is also responsible for the creation of the floor ceramics and the sinuous Underconstruction sofa , a unique piece measuring eight meters in length.

CASACOR Service Sao Paulo 2022


Where: Conjunto Nacional, on Paulista Avenue, 2073. When: July 5th to September 11th, 2022 Opening hours: Tuesday to Saturday from 12pm to 10pm Sundays and Holidays from 11am to 9pm Digital box office:
Ticket prices R$81.00 (Tuesday to Friday) - Full R$41.00 (Tuesday to Friday) – Half price R$101.00 (Saturday, Sunday and Holidays) R$51.00 (Saturday, Sunday and Holidays) – Half price Passport (free access on all days of the exhibition) R$601.00 (Pre-sale promotion code not applicable in this modality) Purchase of half-price tickets -Elderly people from 60 years old -Student presenting a valid document with photo or payment receipt. -Disabled person and their companion (according to law 12.933/13). *Pre-sale promotion not valid for half-price tickets *Proof of half-price tickets will be required at the door. Important: Purchasing a passport provides free access to the exhibition. Free entry is available for children aged up to 10 years old. 1 (one) CPF can purchase a maximum of 10 tickets. Group Sales: Purchases of more than 10 tickets or per CNPJ, send an email to ajuda@byinti.com CASACOR São Paulo 2022 is sponsored by Master Deca . Coral is the official paint; LG is the technology partner. The show also has local sponsorship from Duratex , local support from Portinari and Savoy . Casa Riachuelo is the official supplier of linens; Ketel One Vodka is the official beverage supplier; Pottencial is the official insurance company; Peugeot is the official car; Nescafé is the official coffee shop of the show. The partner hotel of the edition is Radisson and Veja is the official Media Partner of the event.