At CASACOR Pernambuco 2025, Coral, a partner of the exhibition for seven years, presents the Coral Events Arena, a vibrant meeting point that unites color, art, and music through weekly open experiences for the public. The space introduces visitors to the colors of ColourFutures 2026, Coral's global study of color trends and behavior, including the Color of the Year 2026, Pure Blue — a shade that, according to the brand, translates authenticity, freedom, and serenity.
Jaime Portugal Arquitetura - Cor.Criar - Arena de Evento Coral. Projeto da CASACOR Pernambuco 2025. (Walter Dias/CASACOR)
Created by architect Jaime Portugal with the theme Cor.Criar, the Coral Events Arena is configured as a multiple, dynamic, and participatory project, with mobile prisms and mutable surfaces that stimulate senses and connections among people. "As architects, we seek to materialize unique dreams in lines, colors, and shapes. With this, our visitor transforms the space into something unique, reflecting their singularity, in colors and contrasts," says the professional.
Jaime Portugal Arquitetura - Cor.Criar - Arena de Evento Coral. Projeto da CASACOR Pernambuco 2025. (Walter Dias/CASACOR)
During the exhibition, the space featured a cultural and musical program on Thursdays, always at 7 PM, with participation from artists Mayara Pera, Bella Schneider, Ylana Queiroga, Vintage Pepper, Downtown Band, Samba de Mesa, and Clave de Fá, who created moments of celebration and connection between the public and local professionals. The Coral Events Arena also hosted dancer Amandinha and the Maracarte band, formed by people with Down syndrome, who represented the strength of diversity, the value of inclusive art, and the role of culture as a tool for social transformation.
Jaime Portugal Arquitetura - Cor.Criar - Arena de Evento Coral. Projeto da CASACOR Pernambuco 2025. (Walter Dias/CASACOR)
A partner for ten years of CASACOR, Coral also offers consultancy to professionals who sign the 35 projects in the exhibition, supporting the definition of color combinations and effects to enhance and personalize each project. "Our role goes far beyond providing products. Coral is here to inspire and provoke new ways of looking at color, whether in the professionals' projects or in the experiences that the public lives here," says Priscila Perez, manager of Color Activation Brazil of Decorative Paints at AkzoNobel, the manufacturer of Coral. According to her, the Coral Events Arena is an extension of this brand purpose: a place of meeting, movement, and connection with emotions and colors.
About AkzoNobel
Since 1792, the group has been providing innovative paints and coatings that help bring color to people's lives and protect what matters most. The global-class brand portfolio includes Coral, International, Sikkens, and Interpon. Present in over 150 countries, the pioneering paint and coatings company is dedicated to delivering more sustainable solutions.