For the seventh consecutive year,
LG is the exclusive technological partner of
CASACOR SP . And, to celebrate another edition, in 2024, the brand counts on the talent of architect
Nildo José to show the public of the largest decoration and design exhibition in the Americas how the concept “
Life’s Good - A Vida É Boa ” can be translated into home, in architecture - and in everyone's lives. The name
Casa Ñe'é LG derives from the indigenous Guarani word
Ñe'é which means
soul : the aim of the project is to invite people to reflect on what makes them human and alive and guide them on a journey in search of the personal essence and of its own authenticity. To achieve this,
the 377 m² house combines accessibility and interconnectivity in a technological and functional space , with hints of minimalism.
Casa Ñe'é LG
NJ+ | Nildo José - Casa LG. Projeto da CASACOR São Paulo 2024. (MCA Estúdio/CASACOR)
The project includes a
gallery at the entrance, lounges, dining room, kitchen, laundry area, home office, master suite, master bath and living room , providing a complete sensory experience. All environments are equipped with LG products, including
TVs, audio devices, kitchen and laundry, air conditioning, monitors and much more
. NJ+ | Nildo José - Casa LG. Projeto da CASACOR São Paulo 2024. (MCA Estúdio/CASACOR)
This volume is covered with a
machined MDF panel inspired by bamboo stems , creating the sensation of a winding path within a forest. Another important point is the
handmade ceramic floor, which incorporates Brazilian basketry patterns , creating the feeling of intertwining, like a large braided carpet that runs throughout the room. Finally, the living room panel incorporates drawings from nature.
Life's Good
NJ+ | Nildo José - Casa LG. Projeto da CASACOR São Paulo 2024. (MCA Estúdio/CASACOR)
Through LG products, the entire Casa Ñe'é LG is connected and accessible - that is, it was designed for users with different needs. The proposal seeks to offer technological solutions for a higher quality of life and allows people to enjoy their time with what really matters:
with loved ones. In addition to Nildo José's project, visitors to CASACOR SP 2024 will be able to discover more than
200 LG products distributed in more than 50 environments . Highlights include various models and sizes of OLED TVs, including the new
OLED M3 , the
LG WashTower vertical washer, the new
LG Refrigerators , the new
LG NeoChef Microwave , the
LG Washer and Dryer , the
ARTCOOL Split Air Conditioner and the
Purifiers LG PuriCare 360º Air System , the
LG Sound Bar SC9S ,
LG XBOOM 360 and
LG XBOOM XG9 Power Gram audio line and the
LG CineBeam projectors, among others.
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