House of Brazilian Joinery | Duratex transforms MDF into architectural narrative at CASACOR São Paulo 2026 traduzido por: OPENROUTER

In the 2026 edition of CASACOR São Paulo 2026, which runs until August 9 at Parque da Água Branca, Duratex celebrates its 75 years of history with a project that goes beyond the exhibition of products. Signed by architect João Panaggio, the Casa da Marcenaria Brasileira | Duratex invites visitors to experience an immersive journey that transforms woodworking into an architectural language, exploring the relationships between technique, memory and affection based on the show's theme, "Mind and Heart".

In its 250 m², the space proposes a reflection on Brazilian constructive craftsmanship. Recognized for a production that combines formal rigor and contemporary sensitivity, Panaggio conceived an architecture that reveals itself as a great living library of national woodworking. The journey is organized around five acts: digging, creating, turning, observing and reaching, which guide visitors through different spatial and sensory experiences.

João Panaggio - Casa da Marcenaria Brasileira | Duratex. A marcenaria brasileira tematiza este espaço de 250 m², que reúne peças de várias gerações de designers, com curadoria de Lissa Carmona em três atos: o primeiro festeja nomes como Etel Carmona, Claudia Moreira Salles, Lia Siqueira e Lina Bo Bardi; o segundo aborda Jorge Zalszupin e sua coleção Cubo, dos anos 1970; e o último expõe poltronas autorais em uma linha do tempo. Esse acervo se insere em uma arquitetura de formas puras, com uma passarela em vão livre, a escada helicoidal e três totens piso-teto com prateleiras giratórias. A estante exibe utensílios indispensáveis ao ofício, como encaixes, ferramentas e amostras. Lurdinha Piquet assina a seleção de obras de arte. (Denilson Machado, do MCA Estúdio/CASACOR)

The narrative gains strength in elements of great visual impact, such as the helical staircase sculpted in MDF, which occupies the center of the project as a sculpture, and the extensive modular shelf that surrounds the space and houses books, artworks, objects and design pieces. Suspended over the central span, a walkway expands the viewpoints and reinforces the proposal of continuous observation and discovery. The result is an architecture that values not only the final object, but also the processes, the constructive intelligence and the craftsmanship behind each solution.

Protagonist of the project, the Carvalho Brun pattern, Duratex's 2026 launch, appears on the large central shelf and highlights MDF's ability to translate the welcoming aesthetics of wood with technological precision. The novelty is part of Duratex's line of natural veneers, which innovates by reproducing the characteristics of natural wood with extreme fidelity. Other launches from the brand also integrate the composition, such as Bege Papiro, used on the wall coverings, the intense burgundy Hibisco, present on the rotating bookcases, and Marrom Retrô, which adds layers of memory and reference to Brazilian design. The elements reveal the versatility of industrialized wood panels in sophisticated and signature architectural applications.

João Panaggio - Casa da Marcenaria Brasileira | Duratex. Projeto da CASACOR São Paulo 2026. (Denilson Machado, do MCA Estúdio/CASACOR)

The experience is complemented by the furniture curation by Lissa Carmona, from Etel, which brings together pieces from different generations of Brazilian design, bringing historical and contemporary names together in the same narrative. Artworks selected by Lurdinha Piquet reinforce the cultural character of the space. More than presenting launches, Casa da Marcenaria Brasileira | Duratex proposes a reflection on permanence, authorship and future, showing how artisanal tradition, industrial innovation and design can coexist and inspire new ways of inhabiting.

traduzido por: OPENROUTER