At CASACOR Rio 2025, Brastemp reinforces its commitment to innovation and design by presenting a new edition of Casa Brastemp, this time in the city that inspires and hosts Studio Roca: Rio de Janeiro. The duo emphasizes that being in Rio is special, a city of sun, green, color, rhythm, and celebration, and this guided the project they sign. The result is a project that translates the Carioca style of living: light, relaxed, bold, and deeply connected to the emotional relationships that unfold inside the house. Brastemp, aligned with the theme 'Sow Dreams', stimulates new perspectives on living and connects aesthetics and technology to a vibrant, sunny, and plural daily life.
Studio Roca - Casa Brastemp. Um ambiente provocativo, vibrante e sem amarras com a leveza e a descontração tipicamente cariocas. Na Casa Brastemp, a paleta de cores é ousada e os eletrodomésticos se integram não apenas como elementos funcionais, mas como protagonistas do design de interiores. Nada aqui é óbvio: logo na entrada, um grande móbile metálico causa o primeiro impacto visual; o jardim fica no meio do living; a lavanderia é espaço também para meditação; e as obras de arte, com curadoria de Lurdinha Piquet, surgem de forma não convencional. (André Nazareth/CASACOR)
The kitchen as the heart of Casa Brastemp
In Rio, celebrating goes through the kitchen and Studio Roca made it the meeting point of the project. "It's where everything happens," reinforce the architects. Casa Brastemp takes this cultural truth and transforms it into a central space for gathering, where functionality and style go hand in hand. The cooktop appears as a design piece, visually standing out and reinforcing the brand's protagonism in the integration between performance and aesthetics. Refrigerators of different capacities and the Eclipse Collection reaffirm the technological sophistication of the brand, while the iconic Retro Fridge adds personality and emotional memory to the decor.
Studio Roca - Casa Brastemp. Projeto da CASACOR Rio de Janeiro 2025. (André Nazareth/CASACOR)
The kitchen is surrounded by details of color, texture, and materials that evoke sensations of Rio, sea, sun, freshness, shade, sand, freedom, creating a project that dialogues with outdoor life without losing its contemporaneity.
The multifunctional pantry: the house that adapts to the Carioca rhythm
One of the highlights of the project is the pantry, designed as an adaptable space, a signature of contemporary living. It transforms according to the routines of the residents:
- it can be a laundry,
- it can be a workout space,
- it can be a support area for daily life.
This flexibility perfectly translates what Brastemp believes: technology and aesthetics at the service of real life, catering to those living multiple journeys and needing intelligent solutions.
Studio Roca - Casa Brastemp. Projeto da CASACOR Rio de Janeiro 2025. (André Nazareth/CASACOR)
Innovation and lifestyle in harmony
For Studio Roca, the challenge was to show that the Carioca way of living goes far beyond relaxation: it also incorporates technology, performance, and innovation. Casa Brastemp makes this encounter happen organically, revealing that it is possible to unite high performance with lightness, functionality with style, daily life with celebration. "Casa Brastemp marks the connection of technology with aesthetics, through products that deliver performance and versatility. Together with Studio Roca, we created a project that, besides being light, irreverent, and with the authentic Carioca personality, invites people to open their minds to rethink living and see new possibilities," comments Bertha Fernandes, head of Brands and Communication at Whirlpool.
Studio Roca - Casa Brastemp. Projeto da CASACOR Rio de Janeiro 2025. (André Nazareth/CASACOR)
Rethinking living: an invitation to Rio
More than just presenting products, Casa Brastemp invites visitors to reconsider the Carioca way of living. It's a space that celebrates meetings, brings freshness, evokes movement, and offers real solutions for those seeking an intelligent, light, and full of personality home. Opening up one's mind, as Brastemp proposes, is to rethink the home and rethink the world. In Rio, this gains new layers: celebration, affection, practicality, technology, and design coexist naturally. And Casa Brastemp is the stage where all these ideas meet.
