Brastemp at CASACOR MG: personality and sophistication in the Brastemp House

At CASACOR Minas Gerais 2025, Brastemp reaffirms its commitment to design, innovation, and products that support and change the dynamics of home through Casa Brastemp, a project designed by architect Lívea Esteves. The space invites the public to rethink the house and ways of living, translating the theme of the exhibition, Sowing Dreams, into a sensory experience that combines aesthetics, technology, and well-being. The Casa Brastemp was designed as a functional gourmet project integrated with an external lounge, creating an exclusive environment for gatherings, dinners, and moments of sharing, reminiscent of a cozy chalet aesthetic. The highlight of the space is the harmony between functionality and sophistication, highlighting how design can transform everyday life into memorable experiences. A cozy ground fire completes the setting, reinforcing the feeling of comfort and hospitality. The brand's products occupy a central position in the project, showing how aesthetics and technology go hand in hand: the Eclipse Collection line, which combines sophisticated design with incredible functionalities, features products that, in addition to having a Black Inox finish, adapt to the size of the consumer's needs with various models; the Retro Fridge, which combines vintage charm with modern technology; and the laundry line, which has technologies created to keep up with the hectic life of Brazilians and change the household routine.

Each detail of Casa Brastemp invites the consumer to open their minds to a more dynamic routine. The appliances are not just utilitarian, but protagonists of design, integrating into projects in an organic and sophisticated manner. "Casa Brastemp is a project to inspire and connect through the technology and aesthetics of our products that, in addition to delivering performance and versatility, make consumers' routines easier," says Bertha Fernandes, head of Brands and Communication at Whirlpool. The project proposes a reflection on new ways of living, showing how it is possible to sow dreams from solutions that unite beauty, technology, and purpose. Every corner of the project reinforces the idea that cooking, hosting, and socializing can be experiences that inspire creativity and well-being. With Casa Brastemp, the brand transforms the visit to CASACOR into an invitation to open the mind and rethink the house and the world, offering products that make everyday life more practical, elegant, and connected to contemporary lifestyles.