The audience passionate about architecture and interior design will have the opportunity to closely explore the Brastemp House, a project created specifically for CASACOR São Paulo 2025 by architects Carlos and Caio Carvalho from Studio Roca. With 170 m², the project promises to surprise by uniting bold design, sophistication, and functionality, connecting the brand's products to a proposal for a more fluid, contemporary living filled with new trends. The result of an inspiring partnership between Brastemp and Studio Roca, the Brastemp House was designed to invite visitors to open their minds and rethink the house and the world.
"Brastemp is an iconic and pioneering brand in the market. Over the years, we have brought consumers products that go beyond functionality, becoming an essential part of lifestyle through design and innovation. Therefore, we prepared an aspirational space that conveys the essence of the brand and showcases the full potential of our portfolio combined with technologies that transform the daily routine of the home," states Bertha Fernandes Kowalczyk, head of Brands and Communication at Whirlpool.
In the Brastemp House, visitors will be able to explore the brand's main launches, with a focus on the Eclipse Collection line, which combines a sophisticated finish in Black Inox with smart functionalities and products that offer various possibilities for the consumer, such as refrigerators of different capacities, adaptable to various profiles and styles of projects, as well as the option of a cooktop or stove. The iconic Retro Frigobar, which blends vintage charm with modern technology, is also present in the space, bringing personality to the projects.
The Brastemp laundry line also gains prominence, with products such as the Flex Wash, which features the 2x1 Agitator, an exclusive technology that allows the consumer to choose how they want to wash their clothes, and the Double Wash, capable of washing white and colored clothes at the same time without damaging the fabrics, and a washer and dryer located in the bathroom. These are solutions created to keep pace with real life, offering versatility, practicality, and new ways to position appliances for different routines.
With its participation in CASACOR São Paulo 2025, Brastemp reinforces its vocation to inspire new ways of living, encouraging the public to see appliances not only as functional items but as design elements and transformational forces within the house.
