One of the main names in national contemporary landscaping,
Alex Hanazaki designs an environment especially for the brand
Portinari at
CASACOR São Paulo 2023. Hanazaki's goal was to draw visitors' attention to
how raw materials can be transformed into cladding , in a project that presents different elements along the way, transforming them into true works of art.
“The main message is to encourage reflection on the transformation of raw materials, associated with technology, into Portinari products. A path through the path.
Architecture cannot be created without earth, water and fire. Portinari cannot be created without earth, water and fire”, summarizes the professional.
With sensitivity and exceptional attention to the smallest details of a striking project, the landscaper highlights raw materials such as
earth ,
water and
fire to bring life to the environment present in the external area.
The project was created through
meticulous research that encompasses different styles of Brazilian landscape architecture, in a stunning route interconnected by
four distinct environments .
A
water mirror covered in Lounge GR HARD, which extends from the floor to the walls, presents the transformation of the scene. Decorated with more tropical vegetation, found in the Brazilian Atlantic Forest, this environment works with the water element. Water guides, teaches, and surrounds.
A waterfall brings sound , presenting an ideal space to relax and reconnect.
Portinari Square symbolizes the city of São Paulo , from avant-garde to technology. A scenic garden created by sculptural totems made of slabs, forming a large installation with different lines and sizes, offers a view of Paulista Avenue. The feeling of spaciousness is in the format itself, with pieces reaching 320 cm. CASACOR Service Sao Paulo 2023
Where: National Complex, on Paulista Avenue, 2073 - São Paulo (SP)
When: May 30th to August 6th, 2023
Opening hours: Tuesday to Saturday, 12pm to 10pm. Sundays and holidays, 11am to 9pm.
Digital box office: https://appcasacor.com.br/events/sao-paulo-2023/
