A Venda Benquerença, by Willy Martins and Higor Cardoso in partnership with Sebrae, is born in 58 m2 as a gesture of affection for the old shops of the Goiás countryside. Inspired by vernacular architecture, it brings to the adobe facade and the handmade tiles the strength of memory, time, and the hands that build stories. Upon entering, the visitor is enveloped by a projects where the rustic is delicately reinvented: stone, wood, tiles, and design pieces comprise a space that welcomes and moves. More than a project, it is a sensory experience where the artisanal becomes art and the roots are deeply felt.