The IdeIA Lounge by architects Ludmila Benedetti, Regina Cavalcante, Kássia Vieira and Ana Carla Bottura from UniCatólica is a tribute to the transformative power of knowledge production and uses interactivity as a symbol of the Now. The space is composed of different ambiances that range from a study space to a place for talks. Colors and textures create an atmosphere of belonging by introducing regional references.