Carol Rosa debuts at the show with an environment that was designed by analyzing seven variables of the environment: colors, shapes, aromas, lighting, biophilia, sounds and personalization. The result is a space that generates connection between people and their stories, a store where memories are rescued and built. The architect works in an innovative way by creating a place that is a true green velvet box, using the velvet effect in the wall painting and playing with circular pendants in the lighting to bring a sense of tranquility to the user, who will thus be able to rescue their memories and create new ones with the products sold.