The visit begins with the silos, representing the wheat industry. Projections provide an immersion into the current activations of the company. Floor, ceiling, and walls in shades of blue emphasize this immersion. Gold is used with an industrial base, through the texture of concrete. Leaving the silos, the timeline begins. The sculpture by the artist Assis Filho represents José Dias Macêdo from an unpublished photograph. The timeline exposes the history of the company and highlights its most important cycles. In the end, the affection of the family moment is conveyed through holography. Throughout the entire journey, the aroma of bread takes over the space, awakening memories and emotions in the visitor. Lia Feitosa, Conceição Garcez, Garcez Filho, and Melina Pinheiro sign the projects.
