Glasses are not merely optical instruments — they are artifacts of identity, visual mediations, and politics of the gaze. The concept store Gustavo Eyewear, conceived by Carolina Puttini, Catarina Lins, and Mariana Perazzo, starts from this premise to build a challenging experience. Oblique geometries, diagonal cuts, abrupt fittings, and tense volumes disrupt a comfortable symmetry. The reduced palette gives aesthetic density to the space. Angled mirrors, slanted planes, and unusual cutouts invite multiple interpretations of the very act of seeing and being seen.