The starting point of the project was Coca-Cola Marshmello, created in collaboration with American DJ Marshmello. The space by architect Renata Ciccarini, completely red, from floor to ceiling, presents a nightclub atmosphere with the use of neon and lasers. The environment, being a constructive module, gives the visitor the feeling of being in a box and invites them to an experience that aims to activate the five senses: touch, through textures; the sense of smell for the essence contained in space; the vision, with the lights and images emitted by the TV; hearing, provoked by the ambient sound and taste, awakened by the taste of the new sugar-free strawberry-flavored soft drink.