William Hanna's design for the space is based on the idea that excessive glamour should be replaced by a more homely identity, with references to real people. With this in mind, the architect proposes a home that everyone should have, more cozy, so that people feel good, live and belong there. Before, little time was spent at home, but now many people not only work, but also have fun and live there 24/7. Thus, "coziness" is the word that sums up all the thinking involved in the Loft project. The designer furniture, works of art and ornaments used in this space provide this user-space involvement and convey the feeling of well-being and comfort.