Bruno Carvalho and Camila Avelar propose, in the 300 m² space, a look at ancestry with the aim of presenting solutions that promote a deep connection between human beings and the home. The duo of architects chose natural materials, such as earth, and the color magenta as standout elements to create an affectionate and sensorial atmosphere. In contrast, LG's cutting-edge technology products equip the spaces alongside pieces of Brazilian art and design.